NATALY MENJIVAR
NATALY MENJIVAR // DESIGNER-ILLUSTRATOR-ANIMATOR
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ASICS// Hope

ASICS//HOPE

CLIENT: ASICS

Studio: BRand New School

ROLE: DESIGNER

Kihachiro Onitsuka decides he needs to inspire the youth in order to build a better Japan after the war. This led him to the revelation that, "Sports gives hope" - and a shoe company embodying this vision was born. Brand New School asked me to illustrate a desolate city pre-ASICS shoes and the children Onitsuka sought to inspire.